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Luxe Vanity Boutique & Studio


The Local Economist • October 31, 2022
Headshot of the owner of Luxe Vanity Boutique, Ashley.

Luxe Vanity Boutique & Studio
Website: luxevanityboutique.com
Contact: service@luxevanityboutique.com

Ashley’s journey of entrepreneurship began back in 2018 after having taken the road most traveled by and pursued the typical 9-5 job. She was no stranger to being a hard worker, having spent the majority of her life up this point working jobs since she was around 15 years old. Something she credits to her work drive and dedication.

Her plans took a turn when she found herself in 2018 sick and unable to keep up her traditional job, having to take time off and finding that the job she had shown an abundance of dedication to, fell utterly short of Ashley’s expectations to be a positive force to assist in her recovery, so that she could return to her job. This was a defining moment, having realized she could not depend on a company to see her through her personal struggle of recovery, Ashley decided the only one she could depend on was herself. Her journey to being an entrepreneur began then. She knew that she had to make it work and the only one who could make it happen was her.

Luxe Vanity Boutique & Studio was born. Starting out with home-made cosmetics that she would ship out to clients, as well as in-person make-up sessions and nail care, Ashley slowly and surely built up a client base that would not only return for repeat service, but refer their friends and family. From there Ashley was able to acquire a store front in 2020, to which she remarked only had her business “going up from there,” despite the impending pandemic. The challenge of the pandemic was something Ashley says she took in stride and went full steam into, making up for the lack of in-person shopping by shipping out products, building her online presence and adding new products to her catalog of services.

Product picture with three of the

Ashley was able to make major headway in her first few years pursuing her own business but it did not come without challenges. She admits she had no formal business training and everything was new to her as she moved along the process. She found the local red tape was a hurdle because she simply was unaware of the proper process at the time. Though everything was resolved over time and she received the business certifications she needed in order to run, she cites this as having been her personal struggle with starting the business. No one will tell you what needs to be done and in what order, it’s a learning process.

When asked how she was able to keep herself on track and determined through the difficulties, Ashley shared how her faith keeps her grounded and gives her the strength to fight through the roadblocks that will be thrown your way at all points in starting and managing your own business. It’s clear by speaking to Ashley she has a natural drive to accomplish her goals and trusts in herself to see things through no matter the obstacles in her way.

Her journey has brought her along a path of personal successes as well as knowledge of herself and the business world around her. Of starting your own business, she had this to share: “I don’t believe in doing too many things. You don’t need to focus on one project if that’s not how you work. Follow your gut, trust yourself. No business is too oversaturated, no one can do it like you and that’s what will set your business apart.”

Ashley currently operates out of Lauderdale-By-The-Sea. If you’d like to check out more of what Luxe Vanity  has to offer check out their contact details here:

Luxe Vanity Boutique & Studio


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