Sweet Mission

Sweet Mission

Website: thesweetmission.com
Contact: thesweetmission@gmail.com

There’s many young businesses that have been put through the wringer before they were able to thrive. For Jason, his journey to bringing Sweet Mission into being is not only inspiring but a prime example of how perseverance can drastically change your circumstances.

Sweet Mission has a simple premise, to bake cookies, serve them to their consumers, give back to the community and inspire those who may feel down on their luck to keep pushing forward.

Jason’s life story flows directly into his position now, dating back to November of 2011 when he found himself laid off from the job he had held for 12 years. For him, this wasn’t simply losing a job, it meant facing homelessness. Jason found himself with few options at the time but was able to become involved with a group that offered him resources to get by as well as volunteer with to give back. With this organization, he had been involved with a food committee and helping those in similar circumstances as himself. Not wanting to stay in his current predicament forever, he decided to give his all to a dream of baking cookies. The dream started as Just Cookies and operated in Philadelphia for several months, although not without its hardships. Jason admits that he felt he had to start over and over to figure out his business and where it should be going.

Not long after this, and thinking of the next steps for himself, he described feeling the call and pull to pick up and go to California to better his chances of success. So in 2013 he arrived in California and set out to continue building Just Cookies. He shared he was able to gain some resources to get going when he arrived and by a stroke of luck arranged to use a kitchen in exchange for keeping the place clean, so that he could have a space to produce his cookies. For the span of about two years he was able to get up and running, keeping this arrangement and making his products and building his customer base.

By 2015 Jason was starting to see a different and clearer picture of what Just Cookies could really be. Cookies were the product but the idea was the bigger offering. Jason realized it wasn’t about the cookies, but his story and how he was able to build up his success and better his circumstances despite where he started. Just Cookies had a new mission to accomplish and that is when Sweet Mission was born. The premise was simple, bake cookies and inspire, empower, and encourage people. Jason firmly believes that if he was able to change his trajectory, anyone can. 

Today, Jason operates with a few goals in mind. He leverages his business to now help others get to better places. His business is about providing people with an opportunity to work while enhancing their skills in efforts to create a better future. He believes getting his people educated, working and able to pursue what they really want to do with their lives is the true success his business creates.

Jason’s story has already garnered attention in other outlets, allowing him to speak at venues and inspire more lives even outside those he directly helps. He admits he’s faced many “No’s” before he’s received any "Yes's" but those no’s were the pushes he needed to persevere and prove his doubters wrong. On getting started he shared “I may never have it all figured out. I may never have all my ducks in a row. I may be 6 feet under before I figure it out. But the ducks I do have I have to run with.” He emphasized that fear of failing, or not having everything perfectly planned ahead of time can be a huge road block for so many people trying to move forward with this ideas and life, but it does not have to be the thing that totally hinders your own progress. Moving forward even without a perfect plan is still moving forward. 

Jason owns his story, his lows and highs, and wants others to know where he’s come from and where he’s been able to get to. His goal is to use his story to show it’s not impossible, there’s opportunity out there but you have to be willing to take the risk to get there.

To support Sweet Mission while also getting some treats of your own, check out Jason’s website below! 

Sweet Mission